World business: Facebook pushes into e-commerce

By Yuan Kai January 17, 202167 views

World business: Facebook is making a great push into e-commerce. The company introduce businesses to set up free storefronts on Facebook and Instagram.

Third-party will power the shop, including Shopify, ig Commerce, and Wo.It will turn the social network into a top-tier shopping destination.

Online stores are getting famous

In a live stream, CEO Mark Zuckerberg said expanded e-commerce would be important. This is to rebuild the economy while the pandemic continues.

Besides, the pandemic also devastating for small businesses for a few months.

World business:Facebook push into ecommerce

Small businesses create, manage, and surface a loyalty program on Facebook Shops.

E-commerce stores

But online sales have been a bright spot for small businesses.

For example, there is a solo entrepreneur knitting fabric face masks and baking pastries for sale.

As a result, the revenue has doubled from three years ago. Therefore, Facebook is going to bring more local businesses online.

This will help them to endure while also creating big new business opportunities for Facebook itself.

Win-win situation

Although Shops are free to create, they could create significant new business opportunities. It includes advertising, payments, and other services.

Therefore the company also can earn the fees.

Improve on the standard web commerce

Zuckerberg said Shops will improve on the standard web commerce experience. For example, it can store users’ payment credentials in a single place. Then, they can then use on any Facebook or Instagram storefront.

Integrate loyalty programs with shops

The Facebook user easily see and keep track of the points and rewards. Therefore, it can help small businesses create, manage, and surface a loyalty program on Facebook Shops.