The more engaged your audience is, the more likely they are to give you money. It doesn’t matter what sort of website you have, as long as there is an audience. Engagement is a fluid concept that refers to a host of metrics, including bounce rates, pages per visit, session durations, attention minutes, scroll depth, media clicks, social shares, comments, and micro conversions. For content-oriented sites — where “sticky” viewership is what drives sales — optimizing for engagement-oriented metrics is often the best way to maximize revenue. Here are ways to increase website audience in Malaysia.
Ways to increase website audience in Malaysia
1. Implement Good Search Engine Optimization (SEO)
Today, if you don’t understand SEO, you’re doing yourself a disservice. Discover the nuances about SEO so that you’re engaging in the right type of traffic delivery strategies. You don’t want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
2. Write Desired Content
Content is king. As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more. Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
3. Answer Questions on Quora
Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t misuse this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about.
4. Create YouTube Video Tutorials
YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
5. Site that is easy to load
One of the biggest attention-killers for websites is the amount of time that it takes for the site to load. Over half of all web sessions are on mobile devices, which don’t support the same connectivity speeds as computers. What’s more, we’re spending more and more time with our screens, so that time is becoming increasingly scarce and user patience is dwindling.
Data shows that just one second in load delays can drop conversions by 7%, three seconds of waiting for pages to load decreases satisfaction rates by 16%, and load time lags of four seconds make for 25% higher bounce rates. That’s an engagement killer if ever there was one.
There are, however, solutions for improving your site delivery times, such as minimizing image file size with a tool like ImageOptim (Mac) or TinyPNG (web app) and using platforms like Google Accelerated Mobile Pages (AMP). Content Marketing Institute’s recent “Tips and Tools to Ensure Speed Doesn’t Kill Your Site” offers a handful of low-hanging, speed-optimizing fruits designed specifically for content marketers to implement.
5. Get Social On Instagram
Everyone knows that Instagram is a wildly-popular platform for sharing photos and connecting with others from around the world. However, only a few people know how to leverage Instagram to drive traffic to their websites. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.
6. Focus On Mobile Usability
Serious about driving traffic? Then you need to ensure that your site is mobile-friendly. Use Google’s Page Insights Tool to check the friendliness of your mobile layout and see if it conforms to guidelines. You should also make sure that all your posts and content are AMP-specification ready.
7. Post On Medium.com
Medium is one of my go-to platforms for marketing content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.
With website audience being a big deal in the industry where everything is online nowadays, it is no surprise that it is really that important to optimize ways to increase website audience in Malaysia.
More information about:
- How to create a successful website in Malaysia 2021
- Mistakes To Avoid When Starting A Business in Malaysia