Sony Corporation is noticing “very substantial” demand for its latest release PlayStation5 (PS5) console via pre-orders. The company gaming chief said the tech firm is targeting pole position in the race. This is because they aim to expand the growth of gaming globally with the device’s November 12 launch.
In the United States, Sony pre-sold as many PS5 consoles in the first 12 hours as in the first 12 weeks for its predecessor PS4 consoles. The chief executive officer of Sony Interactive Entertainment, Jim Ryan said in an interview.
Ryan also told Reuters that the demand as expressed by the level of pre-order has been extremely considerable.
According to Sony, it has sold more than 100 million PS4 units and has a jump in quarterly profit in PS5. Sony also aims to convince its user base to upgrade to the new console to play games like “Marvel’s Spider-Man: Miles Morales”. By upgrading it, the game is adapted with enhanced sound, graphics and feedback via a new and latest controller.
Due to the COVID-19 pandemic, the PS5 launch has boosted gaming companies. But at the same time, the pandemic also disrupted games development, retail networks and manufacturing supply chains worldwide.
Sony’s future plan
Sony reported that PS5 is expected to be the first next-generation device not to push the gaming division to a yearly loss in its launch year. It has built a network of in-house studios specifically to develop exclusive games. The games including “Ghost of Tsushima” from Sucker Punch Productions. The company hopes to defeat rivals like Microsoft Xbox and other new entrants – many of which have struggled.
Sony has come up with plans to expand its studio capability organically. However, “where we can bolster our in-house capability with selective M&A that might be possible,” Ryan said. When analysts asked how far the expansion in gaming driven by stuck-at-home customers will resume in the longer term. He replied that the user’s engagement totally depends on Sony.
Ryan also mentioned that Sony is working as hard as possible to ensure supply for the year-end shopping season is sufficient. “We’re definitely being optimistic and thinking that we can do better than we thought we could,” Ryan added.
The initial concern is the impact of the pandemic on the development of games in the 2021 and 2022 roster. However, it seems slightly relieved now as Sony’ shared have gained 47% from March lows and had climbed 1.8% on Oct 28.
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