Malaysia Business: Heineken Malaysia Bhd has gained three recognitions of achievements at the Putra Brand Awards 2020.
Great achievement among all
Tiger Beer gets the most prestigious Platinum Award, while Heineken Malaysia has achieved a total awards tally at Putra Brand Awards to 33 since 2010.
Although the past year was tough, it also showed that Heineken is more important than ever. It is always able to regularly connect with consumers.
The managing director also wants to thank the people who show their passion for quality.
The Heineken team seeks to create meaningful experiences for consumers. By listening to consumers on a more continuous basis. Therefore, the brand can align even more closely to the request.
Tiger Beer supports Malaysian street food by donating RM1.5 million to street food vendors, coffee shops, and food courts during Movement Control Order (MCO).
Besides, Tiger Beer also welcomed last year with its “Double the Huat” campaign in celebration of both Chinese New Year and its 88th anniversary.
Raise our Bars platform
Heineken Malaysia’s flagship brands committed RM1 million to support bar and hub.
This can help consumers to purchase vouchers for beer, stout or cider from their favourite bar.
As a result, the campaign push bars and pubs recover from financial difficulties during MCO.
It also introduced limited-edition Guinness Christmas Gift Sets on Drinkies.my.
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