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LG’s ‘world-first’ rollable TV on sale

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LG Signature OLED R
The LG Signature OLED R features a display that can roll up and completely disappear into its aluminum base when not in use. Photo: LG

If you think TV is eyesore, then LG’s Signature OLED R may be the technology for you. Caveat? This will cost you approximately US$87,000 (S$117,948). According to an article by CNA.

OLED R was initially exhibited at CES 2018 in Las Vegas, but no release date was set for 2019. It is now available at major retail stores in South Korea.

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LG describes its rollable TV is a “world’s-first”. Photo: LG

The uniqueness of LG Signature OLED R is that its bendable 65-inch OLED display can be rolled up and completely disappeared in the aluminum base. The TV also has several different view settings-full view, line view and zero view. It allows customers to adjust the screen size according to the aspect ratio of the content being watched.

The full view displays all 65 inches of the TV, the line view only displays the top of the screen, and the zero view can completely hide the screen.

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When not in use, the TV can be completely rolled into the aluminum case. Photo: LG

Customers can also choose four shades of cover-signature black, moonlight gray, topaz blue or toffee brown-and engrave the name or message on the aluminum base to further personalize their unit.

LG said in a statement:

“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on. ”

LG Signature OLED R produces at the company’s Gumi plant in South Korea, which produces high-end TV models.

Currently, there is no news about the launch of TV outside the Korean market. However, with its coveted price, LG is unlikely to target the mass market.

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