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Ikea and Asus ROG team up to make gaming furniture

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The Swedish company IKEA has announced that it’s teaming up with ASUS’ Republic of Gamers (ROG) division

The Swedish company IKEA has announced that it’s teaming up with ASUS’ Republic of Gamers (ROG) division to make affordable and ergonomic gaming furniture and accessories with a line of around 30 products.

The new gaming range will be developed by the IKEA Product Development Centre in Shanghai. IKEA said its designers held workshops with ROG designers and engineers, together with professional gamers and gaming lovers to explore and identify the functionality needed for home gaming furniture.

Designers explore and identify the functionality needed for home gaming furniture.

“By teaming up with ROG, IKEA wants to combine its home furnishing knowledge with ROG’s expertise in creating exceptional gaming experience,” the company stated. Although it didn’t say exactly which products it would create with ROG, it seems likely that gaming desks and chairs will part of the mix.

IKEA wants to combine its home furnishing knowledge with ROG’s expertise in creating an exceptional gaming experience

IKEA and ROG aren’t the only companies to do such a collaboration, as Logitech recently teamed with Herman Miller on a gaming chair. Acer also collaborated with Osim to make a gaming massage chair. However, IKEA might take a different approach, as it said it sees gaming as “cross-demographic”, which seems to hint that its new furniture designs could blend in better with the rest of your home than other gaming chairs and furniture. We’ll find out soon enough, as the range is expected to launch in February of 2021 in China and be available in other markets by October 2021.

 

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Photo source: https://itigic.com/wp-content/uploads/2020/09/20200916

Content source: https://newsroom.inter.ikea.com/news/all/ikea-welcomes-gaming-home-in-collaboration-with-rog/s/651652c2-5e3b-4297-9877-96337802664c

Prepared by: Celine C.

 

 

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