Knowing who will buy your product or service is a key part of creating a thriving business. Businesses must specifically define their audience ahead of time. If you’re looking to enhance the effectiveness of your marketing efforts and boost customer engagement, you need to follow steps to form a marketing plan that reaches your target. Here is how to reach a target audience in Malaysia in 2021.
How to reach a target audience in Malaysia 2021
1. Have a concrete plan.
To reach your target customer, you first need a definite marketing plan.
“The more specific you can be, the more bang for your buck you’re going to get in your conversion rate,” Myers said.
To draw up a buyer persona (your target customer profile), consider where your customers get their information, what other interests they have, their social media use, their geographic region and other demographics. You can use your company’s Facebook Insights or other social media analytics as a guide. A clearly defined customer profile and marketing plan allows you to reach your target demographic as economically as possible.
“The more specific you can get [with your strategy], the easier it is to reach those people for less money,” Myers said. “Don’t spend money for 10 people to hear your message when only three people are going to buy it.”
2. Focus on relationships.
In many cases, the best way to market is to think less about marketing and more about relationships. Rather than focusing on how you can sell to your target audience, create a plan that builds their trust in your business and shows that you understand them.
This process takes time, which comes back to being realistic about how long you should give each part of your strategy to work. It also takes a community, including those strategic partnerships.
“Marketing is really about building relationships … not just taking, but something you can offer them too,” said Myers.
She says the most successful companies she has worked with focus on investing in that community around them, from their customers to their colleagues.
“No one ever becomes successful on their own … if you watch the Oscars, people always have a lot of other people to thank,” she added. “Givers gain.”
3. Clarify your message.
Marketing is all about the message, Myers says. One of the most common mistakes she sees businesses make is not having a clear message.
“A lot of business owners … typically aren’t great at crafting a message because they’re so incredibly invested in [their business],” said Myers. “[You should] communicate in one sentence or less what you are selling and why someone should care.”
Giving your audience a reason to care is an essential part of creating a marketing plan that reaches them. Use your target customer profile to identify their pain points, then create a concise, clear message that focuses on the ways your business solves those problems.
4. Have a realistic timeline.
Though you want to start making sales quickly, a key part of reaching your target customers is having the patience to allow your marketing to work.
“The biggest mistake I see businesses make is … they don’t give something enough time to work,” said Myers. “Marketing is like using a personal trainer … You’re not going to see results overnight.”
Your marketing plan should include a timeline, allowing each strategy enough time to succeed or fail before you move on to the next step. This includes being realistic about the time of year and how seasonal changes will affect your customers’ needs and interests.
“If you see that something is failing terribly, OK, scrap that, move the money somewhere else,” Myers said. “But most people don’t read something about you once and then buy … there is a frequency of impressions you need to make on one person before they move to action.”
5. Consider strategic partnerships.
Part of your target customer profile should be about where your audience can already be found: the media they consume, activities they enjoy and locations they visit. These are places where your marketing is most likely to be seen by your target customers.
“Think about strategic partnerships,” said Myers. “The best place to start in terms of marketing is to think about where these people are already gathered together in one place.”
To identify potential partnerships, think about what businesses or media channels have already attracted your customers.
“Look for businesses that aren’t competitors but already service those audiences,” Myers said. Then, you can approach them with ideas for mutually beneficial partnerships, such as advertising, joint promotions or discounts.
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