As technology is advancing every day at an alarming rate with no signs of stopping, social media is also growing proportionately. For small business owners, the rapid changes mean harder adaptability for them. Therefore, many small businesses have barely any social media presence. Here is how you can change that by knowing how to create quality social media marketing posts in Malaysia.
How to create quality social media marketing posts in Malaysia
Create bonds by sharing your story.
Sharing your own business story and creating a space for others to share their experiences not only engages followers – but also feel valued.
“People love talking about themselves and sharing their stories,” said Megan Winkler, owner of Limelight Visibility Marketing. “They want to feel like they’re a part of a company’s story too, that they matter. Creating content that does that help forge a bond between a business and its customers.”
With your social media channels, there’s a void between your business and your followers. Your job is to close that gap, and some easy ways to do that while forging a bond with people is creating posts that ask followers to comment with their personal stories or responses, hosting giveaways or challenges, or reposting followers’ content (as long as it’s appropriate).
Know your audience.
To create content that your audience will engage with, you need to understand your audience and what will prompt them to engage with you. To determine that, you’ll have to try a few tactics before you know what works and what doesn’t. Pay close attention to things like how many people see your post versus how many comments on it or like it, or what types of photos seem to get more engagement.
“Consider everything an experiment,” said Winkler.
You can also use Google Analytics to find out demographic information about your audiences, like the primary age, gender, and locations. This can help you hone your posts so they are more appealing to your audience.
Have a goal for each social media post.
Avoid posting for the sake of posting. No one will notice if you miss a day, but they will notice if you’re posting for no apparent reason. Make your posts purposeful and well-thought-out, and your engagement rates should increase.
Have a purpose or goal in mind for every post. What does this post do for your business? Why is it worth posting? What do you stand to gain from it? What does the post say about the business?
Understand your brand.
First and foremost, you need to understand exactly what your brand is and how you plan to market it. If you’re not sure about these two things, it will result in scattered, nonsensical social media posts, which will confuse and alienate followers.
Whether you are just establishing a channel on social media or have an existing one, before you randomly start posting, first identify what makes your business unique.
How do you want customers to see your brand? How you want them to interact with you? Once you have an idea about your brand identity and communication methods and style, you can then brainstorm the types of posts that will effectively convey that message to your target audience.
Content is king, but distribution is queen.
It’s true, content is king, but distribution, carefully spreading the same message in different ways across multiple platforms, is queen.
“People focus too much on the content, like wording or photos, which isn’t a bad thing,” said Carly Brasseux, president, and owner of Carly Brasseux Consulting. “But you also have to know the best hashtags, the ideal time of day to post, and [to switch] up wording and images for each platform. If you’re cross-posting a tweet to Facebook or Instagram, you need a different-sized image, different hashtags, and [you need] to post it at a different time of day.”
By spreading your message across multiple platforms and varying your posts, those who are likely to see them on the various platforms aren’t likely to be annoyed.
Knowing how to create quality social media marketing posts in Malaysia is a skill that is valuable to possess. It is also one of the traits that big companies that have a big social media presence have.
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