With social media taking over the world by a storm, it is no surprise that many influencers are earning big bucks just by being popular. Their lifestyles always seem to be glamorous and luxurious, which is an attractive prospect that attracts many young teenagers wanting to become one themselves.
While not everyone will make the cut to become an influencer in Malaysia due to high competitiveness in the industry, never try never know.
How to become an influencer in Malaysia?
While there are many influencer marketing tips on the internet such as this one, everyone should know the basics of how to start up.
According to InfluencerMarketingHub, they have compiled a considerably detailed list on how to market yourself. Together with starting up your journey to become a successful influencer yourself.
1. Select Your Niche
Before you start on your path to becoming an influencer in Malaysia, you need to first select your niche. You need to choose a niche that you have passion in and can consistently create content about. You should also have some level of expertise in the field to be able to establish yourself as an influencer.
As an influencer, you will have to research and post content in your chosen interest area. So, it is important to choose something you’re passionate about and will enjoy spending your time on.
Whether you love cooking and trying new recipes or are interested in DIY crafts, you need to find your calling. You could also select a combination of 2-3 interests, but don’t make it too broad.
2. Optimize Your Social Media Profiles
Once you have chosen your niche, the next step is to select your preferred social media platforms and create/optimize your profiles. Most influencers are popular on only one or two social media platforms. So, it is best to focus your efforts on only 1-2 channels. Some channels include Instagram, Facebook, Twitter, YouTube, and so on.
Once you have selected your channels, you need to either create new profiles or optimize your existing ones.
Here are some of the things you can do to optimize your profiles:
3. Switch to a Business Account
If you intend to become an influencer, you need to switch to a business account as that opens up a lot more options. Most platforms like Instagram, Twitter, and Facebook have the option to create a business account in the profile settings.
4. Create an Engaging Bio
Your bio is the first thing someone sees when they visit your profile and is therefore an important part of making a great first impression. Your bio should be able to tell your story in an engaging manner. It should also provide all pertinent information about you like your full name, location, contact details, and areas of expertise.
5. Add a Profile Pic and Cover Photo
You also need to add a profile pic and a cover photo for your profile as they are also important components of your personal brand identity. People often recognize a social media profile by the profile picture, so you need to carefully select a picture. Also, make sure that your face is clearly visible and the picture quality is good.
6. Understand Your Audience
Before you start creating content and posting on social media, you need to understand your target audience. Influencers have sway over their audiences and strong connections with them. That’s due to the fact that they don’t cater to everyone, but only those with similar interests in the same niche.
To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base. To understand your audience, you can first start by analyzing your current follower base to get insights into their demographics and interests.
Most social media platforms have a built-in analytics tool that provides such insights about your current audience. Twitter Analytics, for example, provides insights into your current followers’ interests, genders, locations, etc.
7. Create and Post Relevant Content
The next step in becoming an influencer is to post useful and relevant content for your followers. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.
That’s the most important requirement for being an influencer, the fact that your followers actually listen to you.
You need to formulate a content strategy and use a mix of content types, preferably the ones that your audience will most like.
Some influencers keep their feeds all about their chosen field of interest like food, travel, fashion, beauty, etc. Such influencers don’t mix posts about their personal lives with their niche posts and keep their content focused only on their niche.
This means that a food influencer might post recipes, photos of restaurant visits, reviews, and even brand promotions.
8. Let Brands Know You’re Open to Collaborations
The final step towards your quest to become an influencer in Malaysia is to announce it to the world. You need to come out and declare yourself as an influencer who is interested in brand collaborations.
You can do this by writing in your bio that you’re an influencer and are interested in collaborations. You can also provide contact details for potential clients, giving them an easy way to contact you.
Another way to do this is by doing your own outreach and messaging relevant brands with a pitch on what you can offer. It is best to design an outreach template that you can use to reach out to different brands, as that can save you a lot of time.
There are several influencer platforms where brands and influencers can find each other. You can also use those to find brands in your niche who are looking for collaborations.
These are some of the more direct ways to look for brand collaborations. An indirect way is to tag brands and mention them when you talk about their products in your posts.
It’s important to build a name for yourself and network with brands in your niche. This might not yield immediate results, but will help you form long-term brand associations that might lead to future collaborations.
Last but not least
Be aware that a journey of a thousand miles begins with a single step, and there will be no overnight results. Keep hustling to become an influencer in Malaysia!
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