Big data solutions for businesses in Malaysia
Being a small business is no longer an obstacle to obtaining market and business intelligence, according to SAS, a leader in business analytics software and services since 1976. SAS transforms your data into insights that help inform decision-making and give a fresh perspective on your business, whether it’s a small, midsize or large organization.
Small and midsize businesses (SMBs) face many of the same challenges as large enterprises. SAS’ easy-to-use analytics, automated forecasting, and data mining enable businesses without a lot of resources to accomplish more with less. These analytics help companies overcome challenges to grow and compete. SAS’ message to SMBs is simple: “Identify what’s working. Fix what isn’t. And discover new opportunities.” Contact SAS for more details and pricing and to learn about its free software trials.
Analyzing complex business intelligence doesn’t have to be rocket science. Alteryx offers advanced data mining and analytics tools that also present information in a simple, understandable way.
Alteryx combines your business’s internal data with publicly available information to help you make better business decisions. These insights do not just allow you to create graphs, storylines and interactive visuals from the dashboard, but it also offers collaboration features that enable team discussion.
In addition to business data, Alteryx can provide department-specific data, including marketing, sales, operations and customer analytics. The platform also covers a wide variety of industries, such as retail, food and beverage, media and entertainment, financial services, manufacturing, consumer packaged goods, healthcare, and pharmaceuticals. Contact the company for pricing information.
Looking to increase your marketing ROI? Kissmetrics enables you to understand, segment and engage your customers based on their behaviour.
With Kissmetrics, you can create, manage, and automate the delivery of single-shot emails and ongoing email campaigns based on customer behaviour. The platform measures campaign impact beyond opens and clicks. The company has also launched Kissmetrics for E-Commerce, which is designed to increase your Facebook and Instagram ROI, reduce cart abandonment rates, and drive more repeat purchases.
As a Kissmetrics user, you can access web-based training and educational resources to improve your marketing campaigns, including marketing webinars, how-to guides, articles and infographics. As part of your onboarding, you get a dedicated customer success representative for the first 60 days and strategic guidance to help you get the most out of the platform. Plans start at $300 per month.
With InsightSquared, you don’t have to waste time mining your own data and arduously analyzing it with one spreadsheet after another. Instead, InsightSquared connects to popular business solutions you probably already use – such as Salesforce, QuickBooks, Google Analytics and Zendesk – to automatically gather data and extract actionable information.
For instance, using data from CRM software, InsightSquared can provide a wealth of sales intelligence, such as sales and pipeline forecasting, lead generation and tracking, profitability analysis, and activity monitoring. It can also help you discover trends, strengths and weaknesses, and sales team wins and losses.
InsightSquared’s suite of products also includes marketing, financial, staff, and support analytics tools. As well as custom reporting to let you slice and report data from any source in any way you choose. InsightSquared offers a free trial, and its service plans are modular and scalable. Contact InsightSquared for pricing.
5. Google Analytics
You don’t need fancy, expensive software to begin gathering data. It can start with an asset you already have – your website. Google Analytics, Google’s free digital analytics platform, gives small businesses the tools to analyze website data from all touchpoints in one place.
You can also analyze social media traffic, enabling you to make changes to your social media marketing campaigns. Which are based on what is and isn’t working. Studying mobile visitors can help you extract information about customers browsing your site on their mobile devices. With so, you can provide a better mobile experience. Here’s how to sign up for Google Analytics for your website.
By using big data solutions for businesses in Malaysia, you allow your business to compete with bigger and stronger businesses. This will elevate your business to another level.
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