Apple is currently working on a set of augmented reality glasses, which could go by the name of “Apple Glass”. However, that name would be an unusual choice since it is similar to Google Glass, a product that existed before AR glasses. Therefore, the name of the product might not be accurate.
The glasses look similar to regular glasses, with both lenses to feature displays that can be interacted with gestures. Buyer can get the glasses with no prescription lenses at a possible starting price of $499. While prescription lenses will be available at an additional cost.
According to Bloomberg, the AR glasses are still in an early stage of development. It is even earlier that the VR headset that Apple is working on. Initially, Apple planned to release the AR glasses as early as 2023.
Features of the AR glasses
Apple planned to use “cutting edge” OLED microdisplays supplied by Sony for its rumoured augmented reality glasses. Sony’s OLED microdisplays feature an ultra-fast response rate, ultra-high contrast, a wide colour gamut, high luminance, low reflectance, and integrated drivers for a thin and light design. Besides, the glasses also feature an 0.5-inch display with a 1280×960 resolution.
In addition, Bloomberg said the Apple glasses will run “rOS” or reality operating system. rOS based on iOS, the operating system that runs on the iPhone.
Here is a video about the concept of the smart glasses.
Marketing strategy of AR glasses
Apple analyst Ming-Chi Kuo expects the AR glasses to be marketed as an iPhone accessory. It will then primarily take a display role offloading computing, networking, and positioning to the iPhone. Offering the AR glasses as an iPhone accessory will cause Apple to keep them slim and lightweight. Prosser says that the glasses will look similar to Ray-Ban Wayfarers or the glasses that Tim Cook wears.
Leaker Jon Prosser believes Apple will unveil its AR glasses in March or June of 2021, but this seems inaccurate given estimates from Bloomberg and Kuo.
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